The story so far
DENIAL, or “D3N!@L” is a Canadian graffiti and mixed-media artist. His moniker is a phonetic mix-up representing his first name, and by definition, pokes fun at modern advertising, politics, and media messages that society is often “in denial” about. DENIAL is known for his prolific guerrilla-marketing campaign, which takes public aim at ideas involving social-justice, pop-culture, mass-media, and “New World Order” conspiracy theories. With over 500,000 of his adhesive logos displayed in public places around the world, the DENIAL PROJECT has become a conceptual piece of marketing absurdism. DENIAL intends to challenge traditional ideas about graffiti and public art, as well as the excessive corporate use of public space.
Street art is a transient form of expression with a generally short life span. Frustrated by this, DENIAL began to bridge his street art ideas, into tangible works, that galleries and collectors could procure, avoiding the expiration date that they would otherwise be subject to. DENIAL has drawn from his background in graffiti, graphic-design, and traditional sign manufacturing, to develop his own style of vivid mixed-media paintings. Often depicting pin-up models, over-sized signage, and over-sized magazine and newspaper covers, DENIAL laces his work with cryptic, abstract, and urban themes.
DENIAL’s base of operation exists in southwestern Ontario, and his pieces are popping up all over North America. His recent commissions include custom pieces for clients in Toronto’s distillery District, CBC Canada, MTV USA, Montreal’s exclusive Colart Collection, Social Restolounge in Calgary, and for Toronto based Lori Morris Design Inc. at Pearson International Airport. DENIAL’s multi-faceted art career is taking on a new dimension, as he has moved towards the production of exclusive works. Until now, DENIAL has utilized the art of stenciling to its full extent, by creating limited-series numbered paintings, in order to remain accessible to collectors. His new custom stencils are used for a single original painting, and then destroyed.
To quote DENIAL: “I am only getting started”.